Overview
SunIRef:Sales:title The Digital/Web Strategy Account Manager aligns strategy and digital delivery by focusing on delivering value against business goals, gathering feedback and ensuring the voice of the digital user is heard. As the bridge between strategic and delivery teams, this role is critical for managing the brand across a growing array of digital channels. By managing different stakeholders and their expectations and helping establish a digital culture focused on data-led continuous improvement, this role is key to ensuring the web continues to address real and changing customer needs through the effective planning, execution and analysis of effective digital communications and the overall advancement of . This role leads a cross-functional team managing awareness, consideration, and conversion-focused digital media programs and platforms; tying together the efforts of paid search, SEO, social, display/programmatic, mobile and others. The strategist uses key quantitative and qualitative web user behavior insights to recommend growth marketing strategies. This position will: – Serve as a lead contact into team for assigned campaigns; develop strong relationships and collaborate closely with other organizations within Cognizant Global Marketing to build comprehensive creative/marcom plan. – Own and manage the end to end creative development process- from message inputs to partnering with campaign and globalization on campaign execution. – Clearly communicate with stakeholders, influence decisions, and proactively look to solve problems and enhance processes. – Understand broader campaign strategy and apply knowledge to enhance marcom/creative strategy – Work closely with various teams to capture/consolidate brief input, and review / approve creative with key stakeholders – Partner with content strategy team and creative team to develop content and creative strategy for campaign – Support creative strategy and principles, and represent strategy and approach across the organization. – Represent (and present) creative work, as needed, to socialize and drive alignment across the organization. S pecific responsibilities will include: – Ensure creative and messaging supports Cognizant objectives and plan – Ensure creative is aligned to legal standards – Manage Creative Reviews and feedback loop – Develop and manage end to end campaign execution – Creative project scoping, creative asset recommendations, project planning; partner with creative ops on resourcing and timelines – Cross team communication, including expectation management and proper documentation of decisions and next steps – Build campaign creative guides to amplify creative internally and enable globalization Employee Status : Full Time Employee Shift : Day Job Travel : No Job Posting : Aug 26 2020 About Cognizant Cognizant (Nasdaq-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 194 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at or follow us USJobsCognizant. Cognizant is recognized as a Military Friendly Employer and is a coalition member of the Veteran Jobs Mission. Our Cognizant Veterans Network assists Veterans in building and growing a career at Cognizant that allows them to leverage the leadership, loyalty, integrity, and commitment to excellence instilled in them through participation in military service. Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender, identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. If you have a disability that requires a reasonable accommodation to search for a job opening or submit an application, please email with your request and contact information.